ABOUT US

Danielle Loxs Journey
In 2019 I launched my own hair care line called Danielle by Nature a dream that had been years in the making. The business started off strong, and it was incredibly rewarding to see my vision come to life. However unforeseen challenges arose including supply chain issues and the global impact of COVID-19. These difficulties ultimately led to the decision to shut down the website.Despite the setback my passion never faded. One day I woke up with a renewed determination to bring my business back stronger and better than before. I knew it would require sacrifices and a fresh start so I made the bold decision to rebrand entirely and build everything from the ground up.This time around I wanted to offer something truly unique. After months of research trial and error I successfully developed my own line of shampoo bars a new direction for the brand and a reflection of my growth and commitment to sustainability and quality.Today I’m excited to relaunch with a refined vision and an eagerness to expand. This is just the beginning and I look forward to introducing more innovative nature inspired products as the business grows.

The making of Scrunchie Loxs with my Mother
My mother has always been an amazing seamstress, and we’ve always dreamed of creating something together. One day I brought up the idea of making scrunchies not just any scrunchies, but ones made specifically for Locs but of course with all hair types in mind, Together we made it happen. Each scrunchie is hand crafted by my mother D’Rose, on her sewing machine she lovingly named SEW- -phia. Every stitch reflects the love that we share and put into something we are both very proud.